In my 1953 – Shatner Year in Review post, I gave a brief overview of the history of the Stratford Shakespeare Festival and noted that it was an almost instant sensation in its first year. I also mentioned that Shatner was, according to him, approached to join the inaugural company but turned it down, thinking that the festival was a dubious prospect that would most likely fail. He was, of course, extremely wrong.
If the first year was a success beyond most people’s wildest dreams, the second season of the festival, in 1954, was even more blockbuster and truly cemented the Stratford Festival as one of the premiere theaters in North America and around the world. Artistic Director Tyrone Guthrie, in collaboration with Tanya Moiseiwitsch, continued to revolutionize Shakespearean theater (and theater in general) with the “thrust stage.” For the second season, capacity in the theater was increased greatly simply by moving the tent poles (yes, the theater was under a big tent) from the inside of the theater to the outside. The tickets sold almost doubled, from an astounding 68,599 in 1953 to 125,155 the following year. Another play was added, bringing the total number to three, and that added third play (Oedipus Rex) wasn’t even written by Shakespeare! The season doubled to 9 weeks, and by the second weekend they were basically sold out for the remaining 1954 run.
This, all before the internet made it incredibly simple for people to buy tickets to just about anything from just about anywhere. Seriously, think about it…to get tickets to a performance (or performances) of the Stratford Festival in 1954, one had to travel by car, bus or train to Stratford directly (which was not exactly a destination in and of itself) and wait in a line at the box office to purchase tickets. Then, you would return home (usually a journey of at least an hour) and then come back on the day or days that your purchased tickets were good for. The failing town of Stratford, propped up by the hope and money of its citizens in an effort to save their hometown, transformed literally almost overnight from a train hub and manufacturing depot into a thriving artistic tourist destination.
Shatner was invited once again to join the company, and this time he jumped at the chance.